Why and How Print Marketing Works: Printing Company News

By | 2017-11-07T08:20:17+00:00 March 31st, 2017|News|

When a potential client visits your website, they skim through your content, read bullet points and hardly retain information. However, when they read your printed marketing material they immediately become more engaged in the process and look through the content for a longer period of time. Despite the fact that we live in a digital [...]

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The Importance of Branded Corporate Stationery

By | 2017-11-06T17:10:47+00:00 March 29th, 2017|Trends|

There is nothing more frustrating than aimlessly driving around an office park searching for a business that has no noticeable signage. Oh wait, there may be. That is, finally finding the office and being greeted with white walls, dull blinds and messy cubicles. When you step into an office you expect a certain level of [...]

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Offline Marketing Matters: Printing Company News

By | 2017-11-07T08:20:24+00:00 March 28th, 2017|News|

The printed word is a powerful marketing tool. It offers tactile interaction and engaging information, ensuring the content is retained by the reader. This, opposed to the vague, fleeting messages of television, radio and online posts, makes print a successful marketing tool. With print marketing such as brochures and business cards, you have the opportunity to [...]

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Popular Printing Techniques, from Die-Cutting Services to Letterpress Services.

By | 2017-11-06T17:09:23+00:00 March 24th, 2017|Trends|

There are a variety of specialised techniques when it comes to printing, from die-cutting services to embossing. If you are interested in the design, print and branding, it is important to understand the multitude of options that are available to you. Let’s take a look at these creative techniques and delve into how they can [...]

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Defining Brand and Brand Identity: Brand Management Solutions

By | 2017-11-06T17:09:17+00:00 March 24th, 2017|Trends|

What is the difference between identity, logo, and brand, and are these three things interchangeable concepts or separate entities completely? People seem to use these words to define a core concept, that is: how a particular brand is perceived/viewed. Let us unpack these concepts and their individual importance to business and marketing strategy. Brand So, [...]

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Brand Building Tips: Brand Management

By | 2017-11-06T17:08:44+00:00 March 23rd, 2017|Trends|

Building a visual identity for your brand is one of the most important aspects to building a successful business. So, what exactly is brand identity? Your brand identity is defined by how your target market perceives your business. The best way to look at this is to think of your business as an individual, a [...]

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The Best Start-up Logos: Logo Design Printspiration

By | 2017-11-06T17:08:32+00:00 March 23rd, 2017|Trends|

Successful start-ups, particularly in the tech industry, prioritize every element of brand design, from logo design to tone of voice. Every aspect of their brand identity is strategic and thoroughly thought through, from the logo design and business cards, to website and social media platform design. This is because a powerful design greatly improves success [...]

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Awesome Interactive Print Marketing Campaigns

By | 2017-11-06T17:08:22+00:00 March 22nd, 2017|Trends|

Print marketing is a form of advertising that makes use of printed media to gain the attention of customers, and potential customers. This kind of advertising was once the primary method of marketing, but today we have a variety of platforms to choose from, from social media and digital platforms to billboards and direct mail. [...]

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Brand Management: From Letterheads to Presentation Folders

By | 2017-11-06T17:07:10+00:00 March 20th, 2017|Trends|

Your brand is reflected in your logo, company colours, graphics, marketing materials, and communication platforms. It is imperative that all of these marketing and business platforms are cohesive in brand representation. Think about it, would you trust a business with an inconsistent business message? A well thought out and well managed brand is imperative to business success [...]

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