Pamphlets, booklets, flyers, and leaflets – there are a multitude of print handout options for you to choose from. However, there is no need to be overwhelmed when deciding on the right print marketing options for your brand.
We have put together a print handout guide to help you find out which option works best for your brand and your business.
Similar to flyers, but able to fit more information, brochures are a popular way to inform your target market and promote your brand identity. Brochures have a fold to create multiple pages or panels of information. Common folds include: half folds, in-folds, and z-folds.
You also have the option to create your brochure using multiple sheets bound together. As brochure print technology evolves and as the marketing environment becomes more complex, it has become important for brands to be “out of the box” when it comes to their brochure design.
Today, advertisers understand the need for innovative design and have taken to developing brochures that stand out, with one of a kind print design. See more on creative brochure design from your leading printing company South Africa here.
Brochures are often used as:
- Follow up promotional materials to assist in closing a sale.
- Educational content to inform clients and potential clients about services: Popular at trade shows, expos, and activations.
- Reference material for customers and employees.
Also known as leaflets, flyers are usually printed on standard 8.5″ x 11″. They are used for marketing on a smaller scale, often handed out across a small, strategic region. Unlike brochures, flyers aren’t folded. They are usually used to promote events, specific products or services.
You need to draw the eye of your audience and inform your target market quickly when it comes to your flyer. The information provided needs to be straight to the point, short, and concise, while the design should be eye-catching as the longevity of a flyer is not as enduring as that of a brochure.
Flyers are cost-effective and if you are looking to reach a localised audience, they are the ideal print marketing solution.
Flyers are most often used for:
- Event promotion
- Fact sheets at a conference and trade show
- Advertising sales, products, or new business
- Inserts in newspapers and magazines
- Localised side of the road or in-store hand outs
Made up of multi-sheets, and usually bound with either saddle-stitching or staples, booklets offer durability and more space for detailed information. Due to their structure, booklets offer more longevity than brochures.
Booklets are often used as:
- Service and Product catalogues
- Reference materials
Professional Printing Company South Africa
If you want to create a successful print handout campaign, the key lies in strategy and working with experienced print designers and a professional printing company. Jetline offers a turn-key printing solution, from design through to delivery.
Contact your closest Jetline branch today for all your printing, design, and brand management solutions.