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It is important to understand exactly what you want to achieve and how you want to be perceived in business. Strategise and take deliberate action, always remembering that consistency is key.
In the past, consumers only interacted with brands on two or three simple platforms. Today the consumer interacts with brands on multiple and ever evolving platforms. We have more touch points than ever before, from business cards and billboards to websites and brand activations. You need to ensure that all your business card designs, brochures, corporate stationery and social media platforms all match your brand and showcase a streamlined consciousness.
The bottom line is that brand management cannot be ignored or side-lined. Consistency in business identity improves audience recall, influences buying behaviour and reassures your value to the customer. What business owner does not want that?
When working alongside a graphic design, digital, branding or printing company, you are sure to discuss font selection throughout the creative process. You will be inundated with a variety of terms such as Script, Slab Serif or Sans Serif. As odd as those words may sound, they are a vital part of the design and branding world.
Below we take a look at everything you need to know about typography in design and branding.
Your logo forms the foundation of your brand. It is a graphical representation, one that encapsulates your brand, becoming the visual indicator of your company. When clients and potential clients come by your store, billboards, in-store products, website, social media and brochures, they should instantly be able to recognise your business and service offerings because of your logo.
The key to an effective logo is to design one that works well on all marketing platforms, while capturing the aesthetic of your corporate identity. Logo trends are consistently changing alongside the marketing landscape. The rules that once applied to graphic designers, are no longer relevant in this day and age. Branding, print, design and art are evolving just as fast as the opportunity to engage with clients.
For something that is so instrumental in our day to day lives, colour is incredibly complex. Most of us hardly take a moment to consider the nuances, subtleties and emotional effects of colours. As a professional graphic design, branding and printing company, we appreciate the power of colour in design.
So today we take a look at all you need to know about colour in the branding industry. Read on…