How to create a cohesive brand experience: Brand Management

2019-04-29T11:31:35+00:00February 13th, 2017|News|

Your brand is the face of your company and the promise you make to your consumers. This is why consistent corporate identity is vital to success. A successful brand identity is carried through every aspect of business, from employee behaviour to marketing materials it is about perception! Prosperous businesses intricately strategise their brand identity and [...]

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Top 4 Graphic Design Trends of 2016 – 2017

2019-04-29T11:17:41+00:00February 7th, 2017|Trends|

Graphic designers and any individuals in the creative sector, tend to view industry trends as negative. Of course, following trends blindly should be avoided, it is not a good idea to completely shut yourself off from what is presently popular. It is of course, popular for a reason. And you can always play on these [...]

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Improve your Logo Design Skills

2019-04-29T11:17:53+00:00February 7th, 2017|Trends|

A brand refers to the relationship between the consumer and the business, while the logo is the visual projection of this relationship. The logo reminds the consumer of the relationship that they have with the particular business or organisation. It is important to do the relevant research, ask the right questions, and intricately understand the [...]

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