When a potential client visits your website, they skim through your content, read bullet points and hardly retain information. However, when they read your printed marketing material they immediately become more engaged in the process and look through the content for a longer period of time. Despite the fact that we live in a digital [...]
There is nothing more frustrating than aimlessly driving around an office park searching for a business that has no noticeable signage. Oh wait, there may be. That is, finally finding the office and being greeted with white walls, dull blinds and messy cubicles. When you step into an office you expect a certain level of [...]
The printed word is a powerful marketing tool. It offers tactile interaction and engaging information, ensuring the content is retained by the reader. This, opposed to the vague, fleeting messages of television, radio and online posts, makes print a successful marketing tool. With print marketing such as brochures and business cards, you have the opportunity to [...]
There are a variety of specialised techniques when it comes to printing, from die-cutting services to embossing. If you are interested in the design, print and branding, it is important to understand the multitude of options that are available to you. Let’s take a look at these creative techniques and delve into how they can [...]
What is the difference between identity, logo, and brand, and are these three things interchangeable concepts or separate entities completely? People seem to use these words to define a core concept, that is: how a particular brand is perceived/viewed. Let us unpack these concepts and their individual importance to business and marketing strategy. Brand So, [...]
Building a visual identity for your brand is one of the most important aspects to building a successful business. So, what exactly is brand identity? Your brand identity is defined by how your target market perceives your business. The best way to look at this is to think of your business as an individual, a [...]
Print marketing is a form of advertising that makes use of printed media to gain the attention of customers, and potential customers. This kind of advertising was once the primary method of marketing, but today we have a variety of platforms to choose from, from social media and digital platforms to billboards and direct mail. [...]
Your brand is reflected in your logo, company colours, graphics, marketing materials, and communication platforms. It is imperative that all of these marketing and business platforms are cohesive in brand representation. Think about it, would you trust a business with an inconsistent business message? A well thought out and well managed brand is imperative to business success [...]
The world of communication has changed immensely with the advent of the internet, smart phones and social media. With all the online options available, you may ask yourself why ink on paper is still relevant. The answer is simple: tangible branding. If you are in your thirties you will remember a time before there were [...]
