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The Brand Management Portal and How it Will Better your Branding

2019-04-29T11:31:35+00:00September 22nd, 2017|Trends|

By having a consistent colour scheme, logo, and imagery in your business materials, you develop an instantly recognisable brand. This allows customers to easily identify your product or service in even the most over-saturated marketplace. Effective and consistent company branding, or brand management, enhances your image, and most importantly, resides in the mind's eye of [...]

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The Importance of Brand Identity and Brand Management

2019-04-29T11:28:15+00:00September 21st, 2017|Trends|

It is important to understand exactly what you want to achieve and how you want to be perceived in business. Strategise and take deliberate action, always remembering that consistency is key. In the past, consumers only interacted with brands on two or three simple platforms. Today, the consumer interacts with brands on multiple and ever [...]

Why Billboard Marketing Works

2019-04-29T11:28:14+00:00September 18th, 2017|Trends|

South Africans spend more time than ever before in vehicles. It has been estimated that South Africans spend up to 15 hours a week on the road. That is a lot of time and offers enormous opportunity for marketers. With millions of commuters taking to the roads daily, billboard marketing is the perfect tool for [...]

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The Evolution of Computer-aided Design and CAD Printing

2019-04-29T11:28:12+00:00September 7th, 2017|Trends|

Computer-aided Design (CAD) refers to the use of computer systems in assistance of the creation, modification, and analysis of a design. CAD printing refers to the specialised printing process associated with CAD design. CAD is a combination of advanced software and hardware that allows architects and engineers to design everything from vehicles and aeroplanes to [...]

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