Before you implement your print marketing campaign, whether you are creating brochures or lining the highways with billboards, you need to create an effective design. Your print marketing design and content needs to distinguish you from your competition and attract attention of potential clients. TAKE A LOOK AT THESE TIPS FROM YOUR TRUSTED PRINTING COMPANY TO [...]
What gunpowder did for war, the printing press has done for the mind. (Wendell Phillips) Civilisation today would be monumentally different without the advent of print. The printing press was an unimaginably ground-breaking innovation, becoming the driving force for social change and free thinking much like the internet of today. JOHANN GUTENBERG, THE PRINTING PRESS [...]
Would you trust an unbranded or loosely branded business? The answer is probably a resounding no. When launching a business, many people forget or disregard the importance of well-designed signage, branded corporate stationery, and corporate visual identity. By creating a consistent brand, customised stationery, and easily identifiable signage, you are projecting a trustworthy and legitimate [...]
As a professional branding and printing company, we know just how powerful stickers for branding can be! Sticker marketing will help your brand stand out in the mind of the consumer. You don't need to break the bank for this kind of marketing either, you can give stickers away to your target market affordably! Stickers [...]
Print advertising is a more permanent solution than digital marketing. However, it is not just a case of churning out content. From brochure design to billboard printing, your print campaign needs to be in line with your brand identity and get your message across effectively. You need to have a strong, well thought out strategy behind your [...]
We spend a lot of time looking at examples of excellent branding, from the iconic Nike swoosh to the instantly recognisable Coca-Cola typography. Today we thought we would take a look at some of the world's most epic branding fails and learn from them! Get ready to cringe Gap: Logo Redesign Fail Imagine spending $100 [...]
From brochures to billboard prints, developing a marketing campaign that grabs the eye of the consumer is not an easy undertaking. The recipe for witty adverts? Smart humour, creative thinking, a dash of risk, and a touch of playfulness. Let's take a look at some of the most hilarious, smart, and witty print marketing campaigns. [...]
As a professional design and printing company, we understand the importance of colour in design. Making sure the colour from your screen is reproduced correctly when your design goes to print is key to a successful outcome. When it comes to colour in design, there is a variety of jargon terms that may throw you [...]
If you want to break through the marketing clutter, you need to strategise a clear, clever concept and get creative in your design. We are consistently exposed to marketing in our day to day lives, from social media sponsored adverts to billboards and brochures. Research suggests that we are, on average, exposed to 326 adverts [...]
