How to Design a Poster for Print: Poster Printing Tips

By | 2018-02-20T09:35:45+00:00 February 20th, 2018|News|

Converting a digital design into print can be a challenge if you aren't aware of how to prep a design for print. If you are looking at poster printing for a digital marketing campaign, here is a guide to help you print your design with confidence. RGB vs. CMYK When designing your poster, make sure [...]

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How to Ensure a Successful Direct Mail Campaign

By | 2018-02-19T08:31:54+00:00 February 19th, 2018|Inspiration|

Direct mail is an incredibly effective marketing tool. It is tangible, interactive, and engaging. When your target audience opens your direct mail campaign, they take the time to read the content, concentrate on the information provided, and retain its message. However, if your direct mail campaign is boring, and implemented with zero strategy, you will [...]

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6 Reasons to Choose Print Marketing

By | 2018-02-16T09:07:53+00:00 February 16th, 2018|Inspiration|

Your business needs to remain top of mind with the consumer. This is why marketing is such a vital element of business success. The goal is to place your business in the spotlight, and keep it there. Print marketing is a powerful and proven way to maintain brand awareness, and here is why: 1. People [...]

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Why Top Brands are Investing in their Very Own Print Magazines

By | 2018-02-13T09:33:14+00:00 February 13th, 2018|News|

Creating your very own print magazine is a great way to promote your products and services. In today's digital age, this is the innovative route to take, and many renowned companies are embracing this marketing tactic, from Uber to Airbnb! The goal of content marketing is to nurture a trusted relationship with your consumer. Your [...]

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The World’s Best Music Posters

By | 2018-02-22T11:39:41+00:00 February 8th, 2018|Inspiration|

What does it take to create an iconic poster print design? Let's take a look at some of the most memorable music posters of all time, from Led Zeppelin to Johnny Cash, these posters are truly printspiring! Paul Simon This Poster for Paul Simon was created in 2006 by Emek, a renowned artist. Emek has [...]

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The Purpose and Benefits of Direct Mail

By | 2018-02-07T08:21:45+00:00 February 7th, 2018|News|

Direct mail serves many marketing related purposes and comes with many benefits. So, where does Direct Mail fit in today's digital world? In today's multi-channel communication age, direct mail no longer stands alone as a marketing tool and can be strategically used to complement a variety of marketing channels. And it is actually a preferred [...]

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When Inbound and Outbound Marketing Meet: Cross Channel Marketing

By | 2018-02-06T08:49:41+00:00 February 6th, 2018|News|

Today, advertisers are making use of tangible print collateral, as well as digital platforms. This is done by fusing both online and offline marketing cohesively. So, how do you integrate your online and offline marketing materials? Welcome to cross channel marketing...   Cross Channel Marketing Ask yourself what action you want your audience to take [...]

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Tips to Stand out at your Promo Event: Print Marketing Trends

By | 2018-02-05T08:26:42+00:00 February 5th, 2018|News|

Exhibitions and promotional stands provide an excellent business opportunity. If done correctly, your exhibition stand will increase your brand awareness, and turn potential clients into clients. So, how can you drive traffic to your stand? Here are a few promotional and print marketing tools to help your promotional stand, stand out.   Display Stands Branded [...]

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How the Printing Press Revolutionised the World

By | 2018-02-01T07:33:17+00:00 February 1st, 2018|News|

We are currently in the throes of the electronic revolution, which is redefining almost every aspect of our lives. With this in mind, it is important to look back and consider how another incredible revolution, the Printing Press Revolution, ushered in change that transformed the world. Here, we take a look at the impact of [...]

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The History of the Photobook and Photobook Printing

By | 2018-01-25T06:40:49+00:00 January 25th, 2018|News|

We live in a digital world, and it is almost as if nothing is tangible anymore. We cannot forget the value of touch and the influence it has on our spirits. We hide ourselves behind online communication, share thousands of images online, and hardly stop to remember these documented moments. Look at your smart phone. [...]

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