Conceptualising your Brand Identity: Branding Company Tips

By | 2018-06-22T09:11:20+00:00 June 22nd, 2018|News|

As a professional printing and branding company, we know that the right branding is vital for a successful business. Simply a logo design that doesn't represent a brands message can be the sole destroyer of an otherwise good business. The worlds best brands showcase their business message in a variety of strategic ways, either subtly [...]

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The Importance of Brand Management and Brand Management Solutions

By | 2018-06-18T09:01:54+00:00 June 18th, 2018|News|

Brand management refers to the designing and maintaining of a brand image. This comes down to defining and positioning a brand, and delivering the brand value consistently. By managing the look and feel of your brand and branding solutions effectively, you are differentiating your brand from your competitors. With a streamlined brand message, you project [...]

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Artistic Distance and the Graphic Designer

By | 2018-06-07T13:06:19+00:00 June 7th, 2018|News|

Today we take a look at the theory of artistic distance and how this applies to the modern day graphic designer. Graphic designers are often given a rough guideline by clients and are left to translate this concept into colours, graphics, typography and print. This is not an easy task. A professional graphic designer is [...]

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Branded Wallpaper and Branded Building Wraps for your Business

By | 2018-06-06T12:31:40+00:00 June 6th, 2018|Inspiration|

There are a multitude of options when it comes to marketing your business through print. From billboards and posters to vehicle wraps, the options are endless. Today, we take a closer look at the powerful benefits of branded building wraps. What are Branded Building Wraps? Building wraps are supersized outdoor banners designed for maximum impact. [...]

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Storytelling to Strengthen your Brand: Brand Management

By | 2018-06-05T13:54:35+00:00 June 5th, 2018|News|

The industry buzzword making the rounds is "storytelling." And this is not just a passing fad. Storytelling is one of the most effective ways to give your branding and brand management life. It has become one of the primary components for content marketing. Since childhood we have been captivated by stories, from the fairy tales [...]

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5 reasons why corporate branding is critical for business success

By | 2018-05-28T07:31:00+00:00 May 24th, 2018|News|

There are businesses we can immediately identify without batting an eye, from Virgin and Coca-Cola to Nike and McDonald's. The reason we so easily recognise these organisations is because of their strong corporate branding. Company branding consists of a logo, slogan, colours and brand personality. This is why it is important that every business, regardless [...]

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5 Iconic company branding logos that we can all learn from

By | 2018-05-22T07:23:12+00:00 May 21st, 2018|Inspiration|

The logo is one of the most essential elements of company branding. It is always a good idea to take a look at some of the worlds top brand logos, and to learn from them. Here, we take a look at the worlds top brand logos, discuss their success, and what we can learn from [...]

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How to Successfully Brand your Start Up: Branding Services

By | 2018-05-22T07:57:45+00:00 May 18th, 2018|News|

Every business (no matter industry or size) requires a thorough brand strategy. The link between successful business and strong branding cannot be disputed. Through strategic branding and brand management solutions, and working alongside a professional branding services company, you define your business and speak to your target audience. Today, clients of every industry recognise when [...]

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The Importance of Printing Photos in the Digital Age: Photobooks

By | 2018-05-17T11:44:03+00:00 May 16th, 2018|News|

We live in the digital age, and most people are inclined to archive their photos digitally. However, printing photographs and creatively storing them in gorgeous photobooks or on canvas, is a much more intimate way to hold on to your memories. Why it is important to print photobooks and photographs Curate a smaller, more meaningful [...]

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What are the Benefits of Litho Printing?

By | 2018-05-14T12:39:00+00:00 May 14th, 2018|News|

Did you know that litho printing has been around for well over 200 years? This print technology is popular because it offers a balance between quantity, quality and cost. Let’s learn more about the history and benefits of litho printing. A Brief History of Litho Printing Alois Senefelder, a Bavarian author, invented lithogoraphy in 1796. [...]

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