Variable Data Printing: Personalise your Marketing

2018-06-27T11:52:41+00:00June 27th, 2018|News|

Direct mail is a tried, tested and proven marketing tactic. 82% of direct mail is read for one minute or more while only 15 seconds is spent looking at online adverts or emails. Now, thanks to technological advancements in digital and print, we are able to send out personalised mail, speaking directly to your specific [...]

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Conceptualising your Brand Identity: Branding Company Tips

2018-06-22T09:11:20+00:00June 22nd, 2018|News|

As a professional printing and branding company, we know that the right branding is vital for a successful business. Simply a logo design that doesn't represent a brands message can be the sole destroyer of an otherwise good business. The worlds best brands showcase their business message in a variety of strategic ways, either subtly [...]

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The Importance of Brand Management and Brand Management Solutions

2018-06-18T09:01:54+00:00June 18th, 2018|News|

Brand management refers to the designing and maintaining of a brand image. This comes down to defining and positioning a brand, and delivering the brand value consistently. By managing the look and feel of your brand and branding solutions effectively, you are differentiating your brand from your competitors. With a streamlined brand message, you project [...]

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Artistic Distance and the Graphic Designer

2018-06-07T13:06:19+00:00June 7th, 2018|News|

Today we take a look at the theory of artistic distance and how this applies to the modern day graphic designer. Graphic designers are often given a rough guideline by clients and are left to translate this concept into colours, graphics, typography and print. This is not an easy task. A professional graphic designer is [...]

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Branded Wallpaper and Branded Building Wraps for your Business

2018-06-06T12:31:40+00:00June 6th, 2018|Inspiration|

There are a multitude of options when it comes to marketing your business through print. From billboards and posters to vehicle wraps, the options are endless. Today, we take a closer look at the powerful benefits of branded building wraps. What are Branded Building Wraps? Building wraps are supersized outdoor banners designed for maximum impact. [...]

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Storytelling to Strengthen your Brand: Brand Management

2018-06-05T13:54:35+00:00June 5th, 2018|News|

The industry buzzword making the rounds is "storytelling." And this is not just a passing fad. Storytelling is one of the most effective ways to give your branding and brand management life. It has become one of the primary components for content marketing. Since childhood we have been captivated by stories, from the fairy tales [...]

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5 reasons why corporate branding is critical for business success

2018-05-28T07:31:00+00:00May 24th, 2018|News|

There are businesses we can immediately identify without batting an eye, from Virgin and Coca-Cola to Nike and McDonald's. The reason we so easily recognise these organisations is because of their strong corporate branding. Company branding consists of a logo, slogan, colours and brand personality. This is why it is important that every business, regardless [...]

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5 Iconic company branding logos that we can all learn from

2018-05-22T07:23:12+00:00May 21st, 2018|Inspiration|

The logo is one of the most essential elements of company branding. It is always a good idea to take a look at some of the worlds top brand logos, and to learn from them. Here, we take a look at the worlds top brand logos, discuss their success, and what we can learn from [...]

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How to Successfully Brand your Start Up: Branding Services

2018-07-31T13:30:34+00:00May 18th, 2018|News|

Every business (no matter industry or size) requires a thorough brand strategy. The link between successful business and strong branding cannot be disputed. Through strategic branding and brand management solutions, and working alongside a professional branding services company, you define your business and speak to your target audience. Today, clients of every industry recognise when [...]

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