Despite living in a digital age, the business card still remains one of the most essential elements of branding. Your business card is a reminder of your business and your brand. It introduces you to possible clients, and is the first phase of brand awareness. This is why business cards are an important tool in the marketing arsenal. It is important to invest in quality business card design and business card printing.
A business card is tangible, a brand element you leave behind with someone. The success of your business card depends on how much effort you put in its design and content.
Print Equals Brand Longevity
As mentioned previously, we may live in the digital age, but there is nothing more frustrating than those pop-up ads that invade your space while searching for something online. Today, many of us have actually developed “banner blindness” because our eyes have become so accustomed to online adverts. We are inundated with these ads, so much so, that we literally lose sight of them!
Of course, your business needs to be online. But it is important that you engage with your target market on a tangible level too. And this is where business cards come into play.
Printed materials such as business cards require “real estate.” This means that they need a space to be stored (be it a wallet, card holder, or on a desk). And this is where it will sit for months. The card will get picked up again and again, making your business information consistently consumed.
Business Card Design and Business Card Printing Quality
It is important to understand the significant role of a professional business card designer and printer. Every aspect of your business card needs to be taken into consideration. It is about combining a number of design elements such as colour and typography, to make an impact.
A professional graphic designer is able to provide you with a design that sets you apart. This design needs to define your brand and successfully deliver your brand message.
Business Card Printing and Paper Quality
As a tangible marketing tool, you have to make sure that every aspect of your business card, from its colour scheme to paper stock, represents your business in its entirety. When someone touches your business card, they immediately pick up clues about your corporate identity. Quality of paper is easily felt, and as mentioned, provides insight into your business.
Make sure you use quality paper stock. This may seem like an unnecessary cost, but it is an investment in your future success.
Don’t try to print your business cards yourself, take them to a professional printing company. Print quality is exceptionally important to the overall success of your card. Remember that your business cards are a serious marketing tool and should be treated as such.
Jetline: The Branding and Printing Experts
Business cards are one of the most effective networking tools. This thumb to thumb interaction creates first impressions and a vision of your business, while serving as a reminder and presenting your company in a clear, professional manner.
Are you interested in creating a business card? It is vital that you work alongside an experienced branding company and printing company. They will help you create a business card that will get potential and current clients calling!
Contact the print, branding and design experts today.
