Before you implement your print marketing campaign, whether you are creating brochures or lining the highways with billboards, you need to create an effective design. Your print marketing design and content needs to distinguish you from your competition and attract attention of potential clients.
TAKE A LOOK AT THESE TIPS FROM YOUR TRUSTED PRINTING COMPANY TO HELP YOU IN YOUR EFFORTS.
IDENTIFY YOUR KEY MESSAGE
To put together a successful design, you need to have a clear understanding of your business message. You need to be acutely aware of what information you want to share with your target market.
Once this has been clearly identified it is time to define the single message and purpose of each print platform you plan to use.
QUALITY LOGO DESIGN
Many companies make the mistake of sending through the wrong logos for print. That is: logos that are not scalable and heavily pixilated. If you feel like your logo isn’t up to scratch, work with a professional graphic designer to guarantee your design is ready to go to your printing company.
Your logo is the face of your brand. It is a way for your target market to familiarize themselves with your business and recognise it in the future.
COLOUR YOUR BRAND
Your brand colours are a critical component of building your brand identity. Your print marketing materials need to be in-line with your brand identity.
It is this cohesive brand representation that established a sense of trust with your target market, providing them with the tools to recognise your brand in the future.
DESIGN SIZE AND SCALE
Always consider the size of your design.
Graphics and images used for print require higher Dots per Inch (DPI). It is vital to use only the highest quality graphics, vectors, and photographs.
PHOTOGRAPHS AND GRAPHICS
Graphics in vector form have become popular in the marketing and design industry. This kind of graphic design displays a sense of modernity and adds a fun element to the design. Using photographs of products, people, or objects, you can quickly set the tone of your message.
Again, this goes back to understanding the precise message you want to get across to your target market.
FONT UNIFORMITY
The importance of your brands typography cannot be ignored. Just like your logo and colour scheme, your font needs to be kept uniform across your marketing and communication channels.
This establishes a cohesive and easily recognisable brand identity.
CLEAR CALL TO ACTION
What is the point of implementing a marketing campaign without a clear Call to Action (CTA)?
By having a visually appealing and strategic CTA in your design, you generate leads and convert these leads into clients. Call to Action is key!
OFFER INCENTIVE
Give your target market an incentive to contact you. Try to incorporate a fun give-away or contest into your print marketing.
This is a great way to build awareness, generate interest and optimise your business potential.
JETLINE: PROFESSIONAL PRINTING COMPANY SOUTH AFRICA
If you are looking to create a stand-out print marketing campaign, speak to the Jetline and branding experts. We will guide you on the process to printing perfection, delivering the ultimate end-result!
Contact your closest Jetline branch today!
