In our digital age, many people mistakenly believe that print is dead and that paper is bad for the environment. While the demand for traditional print media like newspapers and brochures has declined, print is still alive and likely always will be.
The term “paperless” often gets misunderstood as being automatically greener. Paper-based packaging is now considered a more sustainable choice, even though office paper and packaging come from the same wood fiber source.
When companies discuss going digital, it’s usually about improving efficiency and profitability rather than a genuine concern for saving trees. Yet, some marketing teams may spin the reduction of printed materials, like receipts, as a way to “save the planet.”
There’s a common myth that paper production causes significant deforestation. In reality, trees used for paper are sustainably cultivated, much like crops, with careful planting and harvesting practices. These trees absorb carbon dioxide and store carbon, which benefits our environment.
Recycling further boosts the environmental benefits of paper. It keeps carbon locked away longer and sends waste paper back to mills for reuse, creating jobs across the recycling supply chain. This reinforces the idea that paper can be a responsible choice that meets the growing demand for eco-friendly products.
While e-readers are convenient, nothing compares to the tactile experience of a printed book. Despite the rise of digital formats, printed books still hold a significant market share and are beloved by many readers.
Buying paper books supports sustainable practices; you’re not harming trees but helping promote new growth
We don’t have to choose between digital and print; both have their place. For instance, you prefer receiving invoices via email for easy access, but you’ll print documents when you need to review them thoroughly, and always remember to recycle them afterward.
Print remains important, especially in journalism, where many magazines still rely heavily on print revenue to thrive.
Choosing between paper and digital formats depends on your needs and preferences.
Bridging the Digital Divide
It’s important to remember that not everyone has easy access to the internet. In South Africa, for instance, around 13 million people are still unconnected and rely on print media for news and information. This highlights the ongoing significance of non-digital platforms.
If we only rely on digital resources, we risk leaving many people behind.
Today, print has transformed from a traditional communication tool into a creative platform for brand engagement. Companies can combine the physical appeal of print with digital elements, such as QR codes on promotional materials, to create unique experiences for consumers.
Print is far from dead; it continues to evolve, offering both environmental benefits and meaningful interactions in a world saturated with digital content. The future of print is about thriving through innovation and sustainability!
