By having a consistent colour scheme, logo, and imagery in your business materials, you develop an instantly recognisable brand. This allows customers to easily identify your product or service in even the most over-saturated marketplace. Effective and consistent company branding, or brand management, enhances your image, and most importantly, resides in the mind’s eye of your consumer.
People do business with companies that they are familiar with, and if your branding is uniform, you become instantly recognisable and trusted. This makes the consumer feel at ease when purchasing your product or service. The goal is to make your brand cohesive across all marketing platforms, from letterheads and business cards to landing pages and emailers.
By investing in long term brand management efforts, you are keeping your business consistent in its representation. This needs to transcend product lines, audience appeal, and messages, allowing your company to grow and maintain a loyal customer base.
Jetline recognised a fundamental gap in the market for an effective brand management solution, and the Brand Management Portal (BMP) was born.
Brand Management Portal & Variable Data Printing
The Jetline Brand Management Portal (BMP), is an all-inclusive system that functions as a digital style guide. It maintains your relevant brand information and design guidelines, ensuring brand uniformity across all your marketing and corporate materials. Using advanced technology, Jetline has developed an online solution that saves you time and money, while eliminating the risk of human error in your brand management. Using Variable Data Print technology, the BMP process is easy to use and delivers a quick turnaround time.
BMP maintains your Corporate Identity from one central source, making for an efficient and effective brand management process. This is ideal for use in decentralised marketing organisations such as associated groups, large corporations, banks, retail, and partner marketing.
How it Works
Simply supply your specific design guidelines and artworks to the BMP team, from your letterhead and business cards to emailer and invitation designs, creating a pre-approved design template. Now your brand management process is completely automated.
For example: Instead of having to sit with your designer every time a new business card needs to be made, you now have an automatic and predetermined system that does it instantly! Simply insert the relevant information, ie: name, contact details, and address, into the Brand Management Portal, and the system automatically creates the business card, from spacing and font to colour and size.
Your content is easily maintained by your marketing department, agencies responsible for CI compliance, individual team members, or the Jetline BMP team. With just a few clicks your order is loaded to the system and once approved by the relevant representative, it is sent for printing.
BMP also allows for real-time progress tracking. The system provides you with access to view exactly what stage of production the product is in. Every aspect of production is tracked, including: what product was ordered, when the product was placed, and the person responsible for the order.
Jetline’s Brand Management Solution
When it comes to your business, brand management cannot be ignored. Consistency in Corporate Identity improves audience recall, influences buying behaviour, and reassures your value to the customer. With Jetline’s Brand Management Portal, you can rest easy knowing that your brand is being represented in-line with your design guidelines.
