Would you trust an unbranded or loosely branded business? The answer is probably a resounding no.
When launching a business, many people forget or disregard the importance of well-designed signage, branded corporate stationery, and corporate visual identity. By creating a consistent brand, customised stationery, and easily identifiable signage, you are projecting a trustworthy and legitimate business.
The importance of corporate branding
It is important to ensure that all your business stationery such as writing pads, letterheads, business cards and proposals are all in sync. A customer or potential customer will appreciate this attention to detail, it shows that you invest money and time into your Corporate Identity and this is a sure sign of business longevity.
Visual Identity Best Practices:
Be Different:
In today’s market, your brand needs to have a reason for existing. You need to show the consumer what sets you apart from all other businesses in your industry. Do this by creating an eye-catching logo that quickly sums up who you are as a business. Make sure it is easily recognisable and different to the logos of your competitors. This kind of visual marketing will get you notices and build your reputation effectively. Learn more about logo creation here.
Be Clear:
To ensure credibility with the consumer, your brand needs to be clear and coherent in everything you say and do. All marketing communications, from digital marketing to print marketing, need to link together uniformly. From colours and font, to logo and taglines make sure that your message is always clear and consistent. Learn more about brand consistency here.
Build Reputation and Admiration through Communications:
Make use of branded newsletters, direct mail campaigns, and digital marketing. Link all of these marketing tools together to ensure maximum brand identity reach. Take a look at the importance of multi-channel marketing and direct mail here.
If your brand is differentiated, cohesive, and coherent, it will be immediately valued by both internal and external audiences. Learn more about
Branded Corporate Stationery
When you have a comprehensive and broadly built graphic identity, it creates a foundation for a rock solid brand identity.
Your company communication should always be branded and in-line with your corporate identity. Every time a client or potential client receives one of your strategies, proposals or letters, they should immediately be greeted with your logo, company colours and easily recognisable designs. Establishing a strong visual identity is pertinent to business success. Your company’s visual identity is your overall business image. This sets the tone in the minds of customers, publics, investors and employees.
Networking and Marketing
Establishing trust is vital to maintaining clients and gaining new customers. Business stationery and corporate branding immediately establishes your company as professional and dependable. Professional stationery communicates to your clients that you are a legitimate business, willing to go the extra mile to achieve success and deliver results.
When communicating with other business, corporate stationery is the first thing they will notice. It is important to attend every meeting with your business card on hand and customised stationery that is-line with your brand, this depicts you and your business as trustworthy. High quality business stationery and branding is the face of your business, it is your introduction and should represent your company positively.
If you want to keep your business in the forefront of the consumers mind, you need to invest in business stationery as a marketing tool. From business cards and letterheads to envelopes and folders, your business is consistently being marketed in a non-intrusive manner.
Contact your closest Jetline for all your corporate stationery and company branding requirements.
