Comic books are not just found crumpled in the bottom drawer of an awkward teenager's nightstand. In fact, if the comic books mentioned below are found in the drawer of a teenager's nightstand, that teenager will become incredibly wealthy. Comic books are an art form, a creative storytelling method that captures the imagination. These inspired [...]
The markets are becoming more competitive, regardless of your expertise or industry. Now, more than ever it is vital to come up with innovative ways to stand out. This is the online age, with digital marketing constantly evolving and growing. We as a society are always online, Googling specific information or scrolling through our social [...]
Thinking of making the ultimate poster to promote your business or event? This doesn't need to be a daunting task. Our professional poster designers and poster printers are here to help. Your poster needs to reflect your message, tell your story and catch the eye of your audience. It is important that you work alongside [...]
The most important part of advertising in magazines, brochures, and on billboards is to grab the attention of the audience and create conversation about your brand. Some businesses stick to tried and test branding because this makes them feel safe. However, if you find yourself in a saturated industry, it is important that you make [...]
Print advertisements, from billboard prints and brochure prints to magazine adverts are still one of the most powerful weapons in the marketer's arsenal. In the online age, it is easy to forget the impact artistic and inspired print adverts have on the consumer. Let's take a look at 10 powerful print marketing campaigns that got [...]
Picking the right paper for your print project can be quite an overwhelming task. There are a variety of paper options available today from your printing company, but this choice is nothing compared to selecting the right decorative finishing for your design. Of course, you can simply choose to stick to basic CMYK and get [...]
Billboard advertising offers the opportunity to think out of the box, and this is what sets it apart as one of the most successful marketing platforms. Dominant and eye-catching, branding companies consistently get to expand their thinking when it comes to billboard design and billboard printing. This is the ideal platform to grab the attention [...]
We have written extensively about the psychology of colour when it comes to branding, print design, and marketing. However, many are unaware of the significant role typography plays in the branding process. Fonts have the ability to elicit emotions, associations and feelings. This is why choosing the correct typeface for your brand is essential. When [...]
Print marketing is a powerful business tool. It is becoming even more valuable in the digital age due to its proven success rate when strategically combined with digital marketing. They key here is innovation and creativity. It comes down to the message, the story you are telling through your print marketing materials. If you want [...]
The psychology of colour is one of the most interesting and hotly debated aspects of branding and marketing. This is because most of today's discussions around colour persuasion is made up of anecdotal evidence and hunches. So, what are the misconceptions around colour marketing? As research indicates, it is because elements such as personal preference, [...]
