How to Design a Poster for Print: Poster Printing Tips

By | 2018-02-20T09:35:45+00:00 February 20th, 2018|News|

Converting a digital design into print can be a challenge if you aren't aware of how to prep a design for print. If you are looking at poster printing for a digital marketing campaign, here is a guide to help you print your design with confidence. RGB vs. CMYK When designing your poster, make sure [...]

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Why Top Brands are Investing in their Very Own Print Magazines

By | 2018-02-13T09:33:14+00:00 February 13th, 2018|News|

Creating your very own print magazine is a great way to promote your products and services. In today's digital age, this is the innovative route to take, and many renowned companies are embracing this marketing tactic, from Uber to Airbnb! The goal of content marketing is to nurture a trusted relationship with your consumer. Your [...]

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The Purpose and Benefits of Direct Mail

By | 2018-02-07T08:21:45+00:00 February 7th, 2018|News|

Direct mail serves many marketing related purposes and comes with many benefits. So, where does Direct Mail fit in today's digital world? In today's multi-channel communication age, direct mail no longer stands alone as a marketing tool and can be strategically used to complement a variety of marketing channels. And it is actually a preferred [...]

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When Inbound and Outbound Marketing Meet: Cross Channel Marketing

By | 2018-02-06T08:49:41+00:00 February 6th, 2018|News|

Today, advertisers are making use of tangible print collateral, as well as digital platforms. This is done by fusing both online and offline marketing cohesively. So, how do you integrate your online and offline marketing materials? Welcome to cross channel marketing...   Cross Channel Marketing Ask yourself what action you want your audience to take [...]

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Tips to Stand out at your Promo Event: Print Marketing Trends

By | 2018-02-05T08:26:42+00:00 February 5th, 2018|News|

Exhibitions and promotional stands provide an excellent business opportunity. If done correctly, your exhibition stand will increase your brand awareness, and turn potential clients into clients. So, how can you drive traffic to your stand? Here are a few promotional and print marketing tools to help your promotional stand, stand out.   Display Stands Branded [...]

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How the Printing Press Revolutionised the World

By | 2018-02-01T07:33:17+00:00 February 1st, 2018|News|

We are currently in the throes of the electronic revolution, which is redefining almost every aspect of our lives. With this in mind, it is important to look back and consider how another incredible revolution, the Printing Press Revolution, ushered in change that transformed the world. Here, we take a look at the impact of [...]

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The History of the Photobook and Photobook Printing

By | 2018-01-25T06:40:49+00:00 January 25th, 2018|News|

We live in a digital world, and it is almost as if nothing is tangible anymore. We cannot forget the value of touch and the influence it has on our spirits. We hide ourselves behind online communication, share thousands of images online, and hardly stop to remember these documented moments. Look at your smart phone. [...]

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The Value of Vehicle Branding for your Business

By | 2018-01-24T06:39:09+00:00 January 24th, 2018|News|

Today we have a variety of communication tools for which to engage our target audience. From social media and websites to brochures and blogs, the choices seem endless. The marketing sector has more options than ever before. But as a business, how do you continue to innovate and grab the attention of the consumer. Most [...]

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Why Corporate Branding is Key to Business Success

By | 2018-01-22T08:46:48+00:00 January 22nd, 2018|News|

Corporate branding goes beyond a memorable logo. A successful brand increases your company's value, motivates employees, and helps in gaining new clients. So, how do you define a "brand?" A brand is the perception of your business. It is about customer service, reputation, advertising, and your logo. When these business elements work together consistently and [...]

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The Anatomy of a Brochure: Printing Company Tips

By | 2018-01-19T11:10:42+00:00 January 19th, 2018|News|

As a professional brochure printing company, we know that when it comes to creating an eye-catching and effective brochure, you need to understand the ins and outs of this powerful marketing tool. Here, we take a look at every element of the brochure, giving you the chance to strategise your content and visuals, ensuring only [...]

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