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Storytelling to Strengthen your Brand: Brand Management

2018-06-05T13:54:35+00:00June 5th, 2018|News|

The industry buzzword making the rounds is "storytelling." And this is not just a passing fad. Storytelling is one of the most effective ways to give your branding and brand management life. It has become one of the primary components for content marketing. Since childhood we have been captivated by stories, from the fairy tales [...]

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5 reasons why corporate branding is critical for business success

2018-05-28T07:31:00+00:00May 24th, 2018|News|

There are businesses we can immediately identify without batting an eye, from Virgin and Coca-Cola to Nike and McDonald's. The reason we so easily recognise these organisations is because of their strong corporate branding. Company branding consists of a logo, slogan, colours and brand personality. This is why it is important that every business, regardless [...]

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How to Successfully Brand your Start Up: Branding Services

2019-04-29T11:54:49+00:00May 18th, 2018|News|

Every business (no matter industry or size) requires a thorough brand strategy. The link between successful business and strong branding cannot be disputed. Through strategic branding and brand management solutions, and working alongside a professional branding services company, you define your business and speak to your target audience. Today, clients of every industry recognise when [...]

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The Importance of Printing Photos in the Digital Age: Photobooks

2018-05-17T11:44:03+00:00May 16th, 2018|News|

We live in the digital age, and most people are inclined to archive their photos digitally. However, printing photographs and creatively storing them in gorgeous photobooks or on canvas, is a much more intimate way to hold on to your memories. Why it is important to print photobooks and photographs Curate a smaller, more meaningful [...]

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What are the Benefits of Litho Printing?

2018-05-14T12:39:00+00:00May 14th, 2018|News|

Did you know that litho printing has been around for well over 200 years? This print technology is popular because it offers a balance between quantity, quality and cost. Let’s learn more about the history and benefits of litho printing. A Brief History of Litho Printing Alois Senefelder, a Bavarian author, invented lithogoraphy in 1796. [...]

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How to build trust with consistent brand management: Branding Company Tips

2019-04-29T11:54:49+00:00May 7th, 2018|News|

As a professional printing, design and branding company, we know that the experience you create with your customers through every single interaction is the fundamental principle of marketing. You build customer loyalty by creating a compelling experience, one that is consistent in its message, design and branding. A colour scheme, logo and consistent imagery allows [...]

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The Importance of Professional Design and Printing Services for your Brand Equity

2019-05-21T10:21:59+00:00May 3rd, 2018|News|

A well branded business can increase the value of a company, helping retain and gain customers. Essentially, a brand is the full perception of a business's customer service, advertising, reputation and logo. By investing in top-class digital marketing, design and print services, you have the tools to create what is known as "brand equity." This [...]

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What is the Difference Between Litho Printing and Digital Printing?

2019-05-21T09:25:06+00:00May 2nd, 2018|News|

In the printing industry, there are two common terms that we know well. That is: Litho Printing and Digital Printing. We want our clients to make the informed choice when it comes to their printing requirements. So for those who are not in the industry, it is important we define these technologies. Litho Printing Services [...]

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Make your business stand out with eye-catching signage

2018-04-25T13:29:21+00:00April 25th, 2018|News|

When it comes to marketing solutions such as signage boards, chromadek, banners and lightboxes, we are the go-to experts. Eye-catching signage is important for any business. If you don't tell your target market who you are, and where you are, you are not going to get feet through the door. Effective signs tells the consumer [...]

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The Digital Dark Age and your Photographs: PhotoBooks

2018-06-04T10:56:48+00:00April 24th, 2018|News|

The world we live in is digital, it is almost as if nothing is tangible anymore. We seem to have forgotten the value of touch. We bury ourselves in over-saturated online communities and share thousands of images online. But do we ever actually stop to remember those moments captured on camera, or do we mostly [...]

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