Why Variable Data Printing and Direct Mail are Valuable Marketing Tools

By | 2018-01-16T06:12:10+00:00 January 16th, 2018|News|

Today, we are inundated with various online marketing stimuli that compete for our attention. From sponsored Facebook ads and re-marketing campaigns, to spam-like emails. We are overwhelmed with information. Personalised direct mail breaks through this digital marketing noise and offers certain things that digital marketing cannot provide. Noticeable:The consumer is more likely to notice, open, [...]

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10 Reasons Billboards are Marketing Brilliance: Billboard Printing

By | 2018-01-16T05:35:48+00:00 January 16th, 2018|News|

Billboard marketing gives brands the opportunity to think outside of the box. This is what sets this kind of outdoor advertising apart as one of the most successful marketing platforms of all time. Incredibly dominant, and strategic in their placement, billboards have the power to take a business to new heights. Here are just a [...]

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The Birth of Branding and Brand Management as We Know it Today

By | 2018-01-15T07:48:03+00:00 January 15th, 2018|News|

Just 70+ years ago, all it took to be a successful business was to create a service or product of substantial quality. No one really needed to bother with branding and brand management. As long as you made sure your product was superior to the competition, you were well on the way to success. Flash [...]

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The Print Marketing Arsenal: Business Card Printing to Poster Design

By | 2018-01-11T08:05:47+00:00 January 11th, 2018|News|

Business opportunities arise at the strangest times, and you always need to be prepared. You know that your website and work portfolio prove your legitimacy as a business, but you can't exactly expect people to download information and browse your site when networking and socialising. In these situations you are more than likely pressured for [...]

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Print Marketing and Neuroscience

By | 2018-01-10T12:23:49+00:00 January 10th, 2018|News|

When a client visits your website they will skim through the content, read bullet points, and hardly retain any information. However, when a client reads your printed material, the become more engaged in the process and go through the content for a longer period of time. Despite the fact that we live in a digital [...]

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Common Print Design Mistakes to Avoid

By | 2018-01-09T11:16:43+00:00 January 9th, 2018|News|

The world of print may be unfamiliar for designers who are used to working on digital platforms. Whether you are designing postcards, corporate stationery, business cards, or brochures, there are common printing errors you need to avoid. Here, we unpack the most common print design mistakes made when putting files together for print. Don’t Forget [...]

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Create a Successful Brochure for your Startup

By | 2017-12-15T08:40:25+00:00 December 15th, 2017|News|

Realistically, when starting a business, time and money are limited. Brochure printing, flyer design, and print marketing are a proven, cost-effective way to promote your business and educate your target market about your offerings. Here are a few tips to assist you in the brochure design and brochure printing process: How to create an effective [...]

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The Importance of Business Cards: Business Card Printing

By | 2017-12-14T08:34:23+00:00 December 14th, 2017|News|

Despite living in a digital age, the business card still remains one of the most essential elements of branding. Your business card is a reminder of your business and your brand. It introduces you to possible clients, and is the first phase of brand awareness. This is why business cards are an important tool in [...]

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Effective Print Marketing Tactics: Business Cards to Billboards

By | 2017-12-13T07:09:02+00:00 December 13th, 2017|News|

We live in a society dominated by the digital landscape. It is imperative that businesses focus on digital marketing - if a business isn't online, would you trust it? With this in mind, it is important to understand that the internet is over-saturated. We are inundated with banner ads and social targeting. So much so, [...]

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All you need to know about Business Cards

By | 2017-12-12T09:44:13+00:00 December 12th, 2017|News|

You get one chance to make a first impression. It is in the first 10 seconds of meeting you that a potential client forms an opinion about you and your business. With this in mind, you have to make sure that you present yourself and your brand appropriately at all times. Luckily, there are a [...]

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