Why Print Media Thrives in a Digital World

By | 2017-12-12T09:02:37+00:00 December 12th, 2017|News|

Society tends to have an innate affinity toward magazines, brochures, and newspapers. Printed content and print advertisements are perceived as credible, and this speaks to our need for tangible and tactile information, as opposed to the digital content we are inundated with daily. Below are a few reasons why print marketing continues to thrive in [...]

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The Purpose and Benefits of Direct Mail

By | 2017-12-12T05:30:46+00:00 December 12th, 2017|News|

Direct mail serves many marketing related purposes, and comes with many benefits. So, where does direct mail fit in today's digital world? In today's multi-channel communication age, direct mail no longer stands alone as a marketing tool, and can be strategically used to complement a variety of marketing channels. Here, we look at the purpose [...]

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A Lesson in the History of Logo Design

By | 2018-01-08T05:48:33+00:00 December 11th, 2017|News|

Logos have been a part of man's day to day life for thousands of years, in fact logos/markings can be traced back to Ancient Egypt. Ancient Egyptians would brand their domestic pets as a mark of ownership. The Ancient Greeks and Ancient Romans would mark their artworks and pottery to identify the manufacturer and artist. [...]

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Marketing on Wheels: Vehicle Branding

By | 2017-12-11T05:52:30+00:00 December 11th, 2017|News|

What if we told you that you could reach thousands of potential clients just by getting into your car and driving? Vehicle branding is a powerful marketing platform, no matter your business. Over the past few years it has become a popular marketing method, mainly because of its affordability and Return on Investment (ROI). With [...]

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The Evolution of Billboard Marketing and Billboard Printing

By | 2017-12-08T06:37:37+00:00 December 8th, 2017|News|

Humans have been creating wall art since we lived in caves. So, when did it move from self-expression and art, to a hugely successful marketing tactic? The history of billboard marketing, and billboard printing is a rich one, steeped in creativity, antiquity, and innovation. Outdoor Advertising in Ancient Times The oldest form of outdoor advertising [...]

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How to Prep your Design for your Printing Company

By | 2017-12-07T12:10:56+00:00 December 7th, 2017|News|

When it comes to graphic design for print, what you design on-screen needs to be reproduced accurately on paper. Follow these tips and you will be designing for print with confidence! From RGB to CMYK If you are designing a poster, brochure, flyer, or letterhead - any marketing material that needs to go through a [...]

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The Invention of Colour Printing

By | 2017-12-06T05:45:26+00:00 December 6th, 2017|News|

The earliest colour print in the world can be traced back to China, in the form of a 2-colour Buddhist Sutra scroll, that is dated back to 1346. The earliest way to add colour to printed materials was by colouring by hand. This technique was used in Asia and Europe to bring printed images to [...]

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How to Design a Strong Brand Identity: Brand Management

By | 2017-12-06T05:20:18+00:00 December 5th, 2017|News|

The experience that you create with your customers through every interaction with them is the fundamental principle of marketing. By providing the consumer with a compelling experience, one that is consistent in its branding message, you build customer loyalty. This is why it is vital to be consistent with your brand management and corporate identity. [...]

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Millennials Appreciate Print Marketing and Direct Mail Campaigns

By | 2017-12-04T06:07:56+00:00 December 4th, 2017|News|

80 million people make up the millennial generation. The purchasing power of this market has been estimated to be $200 Billion! This number is expected to grow significantly in the next few years, because by the the year 2020, millennials will make up 50% of the worlds workforce. The opportunity to make serious profit off [...]

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The Psychology Behind Brand Identity and Brand Design

By | 2017-12-04T06:03:59+00:00 December 4th, 2017|News|

When it comes to creating your brand identity and marketing materials, from brochure printing to logo design, it is important to recognise that your design needs to be strategic, suited to the psychology of your target audience. The mind is powerful, and impacts the way your target market will interact, react, and engage with your [...]

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