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Combining Social Media and Direct Mail Marketing

2019-04-29T11:20:34+00:00April 5th, 2017|Trends|

When you think about social media, the last thing you associate it with is direct mail marketing. These two marketing tools seem to exist in two separate worlds. But when combined, they form a powerful marketing team. Social media marketing is the perfect platform to enhance a direct mail campaign, while direct mail campaigns can [...]

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Why Print marketing will always be Popular

2019-04-29T11:20:34+00:00April 5th, 2017|Trends|

We may live in the digital age, but print marketing is still as popular and necessary as ever. The stats speak for themselves. Did you know: 46% of online users read printed books exclusively 56% of consumers trust print marketing more than any other marketing tactic Magazine readers spend 20- 25 minutes consuming information while [...]

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Stand Out with Smart Marketing: Branding and Printing Company Tips

2019-04-29T11:20:33+00:00April 4th, 2017|Trends|

Whether you are an accountant, social media manager, business manager or technician, one thing is certain - you have loads of competitors. Every business does. There are a multitude of businesses that offer similar services to you, so how do you take your business to the next level? How do you stand out in an [...]

Smart Logo Design and their Hidden Meanings

2019-04-29T11:20:32+00:00April 3rd, 2017|Trends|

Logos are able to project ideas and corporate identity in one simple image. Some brands have gone to the next level with their logo design, inserting awesome hidden meanings in the design. Let's begin by giving props to these designers, they have clearly gone above and beyond! Before you read what the hidden meanings are [...]

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The Importance of Branded Corporate Stationery

2019-04-29T11:19:35+00:00March 29th, 2017|Trends|

There is nothing more frustrating than aimlessly driving around an office park searching for a business that has no noticeable signage. Oh wait, there may be. That is, finally finding the office and being greeted with white walls, dull blinds and messy cubicles. When you step into an office you expect a certain level of [...]

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Defining Brand and Brand Identity: Brand Management Solutions

2019-05-21T09:53:04+00:00March 24th, 2017|Trends|

What is the difference between identity, logo, and brand, and are these three things interchangeable concepts or separate entities completely? People seem to use these words to define a core concept, that is: how a particular brand is perceived/viewed. Let us unpack these concepts and their individual importance to business and marketing strategy. Brand So, [...]

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Popular Printing Techniques, from Die-Cutting Services to Letterpress Services.

2019-04-29T11:31:44+00:00March 24th, 2017|Trends|

There are a variety of specialised techniques when it comes to printing, from die-cutting services to embossing. If you are interested in the design, print and branding, it is important to understand the multitude of options that are available to you. Let's take a look at these creative techniques and delve into how they can [...]

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Brand Building Tips: Brand Management

2019-04-29T11:33:33+00:00March 23rd, 2017|Trends|

Building a visual identity for your brand is one of the most important aspects to building a successful business. So, what exactly is brand identity? Your brand identity is defined by how your target market perceives your business. The best way to look at this is to think of your business as an individual, a [...]

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Awesome Interactive Print Marketing Campaigns

2019-04-29T11:31:38+00:00March 22nd, 2017|Trends|

Print marketing is a form of advertising that makes use of printed media to gain the attention of customers, and potential customers. This kind of advertising was once the primary method of marketing, but today we have a variety of platforms to choose from, from social media and digital platforms to billboards and direct mail. [...]

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Brand Management: From Letterheads to Presentation Folders

2019-04-29T11:33:33+00:00March 20th, 2017|Trends|

Your brand is reflected in your logo, company colours, graphics, marketing materials, and communication platforms. It is imperative that all of these marketing and business platforms are cohesive in brand representation. Think about it, would you trust a business with an inconsistent business message? A well thought out and well managed brand is imperative to [...]

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