Brand Building Tips: Brand Management

By | 2017-11-06T17:08:44+00:00 March 23rd, 2017|Trends|

Building a visual identity for your brand is one of the most important aspects to building a successful business. So, what exactly is brand identity? Your brand identity is defined by how your target market perceives your business. The best way to look at this is to think of your business as an individual, a [...]

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Awesome Interactive Print Marketing Campaigns

By | 2017-11-06T17:08:22+00:00 March 22nd, 2017|Trends|

Print marketing is a form of advertising that makes use of printed media to gain the attention of customers, and potential customers. This kind of advertising was once the primary method of marketing, but today we have a variety of platforms to choose from, from social media and digital platforms to billboards and direct mail. [...]

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Brand Management: From Letterheads to Presentation Folders

By | 2017-11-06T17:07:10+00:00 March 20th, 2017|Trends|

Your brand is reflected in your logo, company colours, graphics, marketing materials, and communication platforms. It is imperative that all of these marketing and business platforms are cohesive in brand representation. Think about it, would you trust a business with an inconsistent business message? A well thought out and well managed brand is imperative to business success [...]

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10 Powerful Print Marketing Campaigns

By | 2017-11-06T17:05:47+00:00 March 14th, 2017|Trends|

Print advertisements, from billboard prints and brochure prints to magazine ads, are still one of the most powerful weapons in the marketer’s arsenal. In the online age, it is easy to forget the command artistic and inspired print adverts have over the consumer. Let's take a look at 10 powerful print marketing campaigns that got [...]

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Multi-channel Marketing and Print Marketing Opportunities

By | 2017-11-06T17:04:22+00:00 March 8th, 2017|Trends|

The world of communication has changed immensely with the advent of the internet, smart phones and social media. With all the online options available, you may ask yourself why ink on paper is still relevant. The answer is simple: tangible branding. If you are in your thirties you will remember a time before there were [...]

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Corporate Branding Tips: Brand Management Solutions

By | 2017-11-06T17:03:59+00:00 March 7th, 2017|Trends|

“Products are made in the factory, but brands are created in the mind.” (Walter Landor) Your brand is your consumer’s perception of your business: who you are, what you represent, experiences they have shared with you and how they relate to you. Branding and brand management solutions is a necessity, not a business indulgence. If [...]

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Improve your Logo Design Skills

By | 2017-11-06T16:56:57+00:00 February 7th, 2017|Trends|

A brand refers to the relationship between the consumer and the business, while the logo is the visual projection of this relationship. The logo reminds the consumer of the relationship that they have with the particular business or organisation. It is important to do the relevant research, ask the right questions, and intricately understand the [...]

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