We live in a society dominated by the digital landscape. It is imperative that businesses focus on digital marketing – if a business isn’t online, would you trust it? With this in mind, it is important to understand that the internet is over-saturated. We are inundated with banner ads and social targeting. So much so, we have become blind to these marketing tactics.
This is why it is important to invest in print marketing tools, from business cards to brochures. Here, we look at some of the most effective traditional marketing tactics:
If you don’t have business cards on you today, you have probably missed an opportunity to market yourself and your business. Your business card should always play a vital role in your overall marketing strategy. This is because your business card introduces you, and your business, to potential clients.
Of course, no one expects your business card to explain your entire business in one go, however, upon first glance, it should immediately express your business identity.
When you hand out your business card, it is important to note that it will sit in someone’s wallet for a long period of time. Thus, your business card needs to be well-designed and high quality paper stock – ensuring longevity. It is important that you work closely with a professional printing company to ensure your business card printing is of the highest standards and quality.
Outdoor Print Advertising
This is a tried, tested and proven method of marketing. As mentioned previously, the digital age has shifted our marketing perspective. But traditional outdoor media continues to thrive.
Billboards are one of the most effective marketing platforms. We may be an online society, but we still take to the roads and always need something to look at when stuck in traffic.
Different print media tools, from brochures and banners to billboards and building wraps, bring your business to the attention of the public with immediacy. It comes down to design, branding, and location targeting.
With a strategy firmly in place, you reap the rewards.
Expos and Trade Shows
Many people underestimate the value of expos and trade shows. But what better way to market your business then being present at an event specifically designed for your target market? Expos allow you the space to set up your promotional stand and entice crowd interaction.
Your business has its own brand identity and personality, and your promo stand needs to embrace that. Think about your stand as a small store front. It is important to make use of well-designed signage to get your brand across effectively.
All your brochures, flyers, and posters must reflect your brand in its entirety. Your marketing materials need to be uniform, and in-line with your brand guidelines to ensure your business is easily recognised after the event.
Recent studies have shown the difference between the way people process information from print and from screen. This neurological research discovered that print readers maintain their capacity to read longer articles since the medium does not offer many distractions.
This means that the reader gives the content their full attention. This is known as “deep reading,” which becomes “deep thinking.”
As opposed to the countless distractions on screen and online, print gives the reader a chance to digest information, and more importantly, retain information.
Print media is a critical part of corporate identity and brand awareness.
By creatively and tactically combining your digital marketing with your print media, your brand is set to soar.
JETLINE PRINT ON DEMAND AND JETWEB DIGITAL ON DEMAND
Jetline is experienced in multiple marketing mediums, from direct mail to social media marketing. Cross media campaigns guarantee effective market penetration, and Jetline, and Jetweb, make sure this is done creatively and professionally.